Five years ago, during a trip to the USA, the founders of the company discovered that the Marines kept a caffeine chewing gum within their survival kit for special missions. As on other occasions, the military sector became the laboratory of an invention, before it was made available to the general public.
Following several scientific studies which proved the effectiveness and instantaneous effect of administering caffeine through mastication (under the tongue), as opposed to the digestion process required by all other standard products and realising that energy chewing gum manufacturers were only focused on the military sector, the idea of making a range of functional chewing gums for the general consumer began
The WUG project was born then, initially consisting of the development of an energy chewing gum for elite sportsmen, based on its two competitive advantages against any existing product until then, i.e. instantaneous effect and ease of use.
During the last two years, our R&D Department has been working on two master product lines:
1) Reducing the bitter taste inherent to caffeine by adding the healthiest and most natural sweetener in the market, i.e. Stevia, which makes it suitable for diabetics, as well as reducing the caffeine dose, by increasing the dose of Guara- na, a natural source of caffeine of a less bitter type.
2) Developing a line of functional chewing gums to satisfy the needs of all consumers, with our patents and formulations adapted to the new consumption method, ensuring the highest quality of the natural products used in their making.
Our Full Range: